BTG’s marketing team built 14+ agents in six weeks.
Through our PLAN · BUILD · SCALE programme, nine participants moved from individual experiments to agents built around their own workflows.
Deliver more with the team it had.
BTG’s marketing team faced growing demand for faster, higher-quality work across content, search optimisation, competitive analysis and lead management. Team members had explored AI individually, and the leadership wanted the whole team to build the capability together.
“It opened our eyes. The question was: how do we deliver more with the team we have? This gave us a way to do exactly that.”
Three stages, on the team’s own work.
Every agent was built for use on the participants’ own workflows, and each assignment was completed on their current workload between workshops.
Map the workflows
The team mapped its highest-value workflows and identified where AI would make the greatest difference, leaving the first workshop with an assistant already in use.
Build specialist agents
Participants built specialist agents that carry BTG's brand guidelines and expertise into every piece of work.
Share across the team
The team designed shared agents for everyone, and a plan for bringing AI into its wider business systems.
Capability and confidence, in six weeks.
Measured through the team’s feedback at the end of the programme.
agents built and deployed
agents built by each participant
confidence in building agents
already helping colleagues
“The shift in operational velocity was immediate. Tasks that previously took days were completed in hours.”
A template for the wider firm.
BTG is now exploring how to extend the approach to further teams and into its wider business systems. The marketing team’s experience provides the template.
Start with one conversation.
Tell us about the priority you would most like to address, whether capacity, cost or growth, and we will show you where a co-CEO would create value first. No platform commitment is required.